Remember the jam experiment? Actually it was the work of Sheena Iyengar, a psychologist who convinced a luxury food store in Menlo Park to test customer responses to jam samples. Sometimes there were 6 choices, other times 24. What Iyengar discovered was that lots of options drew more shoppers over to the display, but after […]
Virginia Postrel
Crossovers
Chris Anderson, author of The Long Tail and now Free: The Future of a Radical Price is out promoting his book. (I know, I know, the irony is too tempting isn’t it? No the book is not free, and neither are his speaking engagements. But I digress…) Now with a review in the Times Book […]